Fruit Attraction 2025 is not only an international trade fair for the fruit and vegetable sector, it is also the ideal meeting point to connect with customers, share with friends, strengthen relationships with strategic partners and discover new business opportunities.

Producers, exporters, technologists, distributors and institutions from more than 60 countries come together in one place, making Madrid the global epicentre of innovation, sustainability and the future of agriculture.

The market trends for fresh fruit and vegetables were evident, as was the strong growth in the Innova & Tech area, with a focus on precision agriculture, AI and digital logistics solutions. Green certifications and practices were also on display, as was the importance of cold chain logistics, reflecting a commitment to differentiation and added value.